10 Point Book Review: The Tipping Point

I have decided to add a segment to this blog. Book and movie reviews by yours truly. Basically I will provide you the 411 and how my opinion on it.

When Buzz Marketing took a life of its own….

I bet many of you received the sms about closing pet shop in Joo Chiat. It was offering free dogs for adoption otherwise they will be put down within 24 hours. For those who were wondering if it was a hoax, well it was a half-truth blown out of proportion. No dogs were being put down nor were they free.

When you forward that type of sms or email to your friends for a clause or a great discount, you are part this marketing movement called buzz marketing. It is a cheap and effective way of informing your target market which doesn’t require visual cues.

This is intriguing to a marketing student how buzz marketing works in Singapore.